A Guide on How to Achieve the brilliance of advertising in these days of total confusion!

So you're in Advertising / Marketing. For the day, more than ever before that their success will depend on how the consumer (which after all is really your customer) will buy your product.

Because accountability and emerging technology, their work is subject to more intense scrutiny in the results than ever before.

The problem is that in the past you've been, and probably are now, working too hard and too much time trying to keep up with its workload, which in turn prevents him from spend enough time in your most important asset, your customers!

If truth be known, when he appeared on television advertising, or whatever, that frankly I thought this had to happen to the preparation of the next phase of the program, and gave little attention to what was happening out there in the land of the consumers!

So here is a checklist on what we think you should do on a regular basis, to help you achieve Trailers:

One: Believe in and develop total customer participation and responsiveness.

Two: Following the use and application of communication existing two-way

Media.

Three: Create a high degree of flexibility by empowering their customers.

Four: face up to the fact that what I had before is gone!

Five: Recognize the fact that interactive advertising is the only appropriate form of advertising.

Six: The only thing you must believe in continuous improvement through the application of "conversations" with customers.

Seven: No such thing as "above the line" and "below the line" stereotypes have gone out of fashion … forever!

Gone are the days advertisers in the gray suit who travel to Waterloo station in the suburbs of Surrey, take a taxi to Charlotte Street,

Spend your day ingenious invention, the feel-good ads, collect commissions of 15 percent of marketing with ITV, Channel 5, Sky and glossy magazines etc, and schmooze clients over lunches expensive wine.

Today, the center of gravity has moved, and much of the work is done by twenty something in jeans and shirts.

They earn less and work harder to sell niche products in a fragmented market of media savvy consumers who tune into the messages they find boring or irrelevant.

The cushy commissions have been replaced by stingy, hours of cost-plus-fee imposed by the marketing agents driven by numbers companies who care less about the creativity of advertising return on investment.

None this happened overnight – the process began For over 20 years. But it is fair to say that the industry has recently been through an age lower than that of gold, whether measured in profitability, creativity, or the level satisfaction of customers or employees.

Recently, the world president of P & G had this to say: "we understand what is important to our customers and connect with them. We must change our thinking truly creating partnerships. "

Consumers are showing a greater need to make connections with other people and brands, as evidenced by the increase in consumer-generated media like YouTube, viral marketing and other Kabbalistic techniques.

"Sometimes we have to be more open to bring this human perspective to our marketing campaigns."

Trust, has also become a vital element in marketing. Brands with the greatest market share also enjoyed the highest level of confidence among consumers.

You really have to do something about the problem of disorder. We live in a world informed about where people everywhere are turning away from all the directions information they are inundated with '

Disorder. That terrible word became fashionable in the late 1960s and applied to the proliferation of consumer advertising could be exposed to during their working day. More precisely the term was "commercial clutter," but we like a lot more "noise without sense"

Now, if you can sort that little problem, then yes it would be well on the way to the brilliance of advertising!

Another way to achieve excellence in advertising is to actively promote the existing interactive TV format terrestrial TV.

This form of interactive communication dramatically alters how viewers perceive the ads, rather than being seen as an interruption of trade become a significant source of information (a form of programming) and therefore are viewed quite differently.

The presentation of advertising in this format allows the most spectacular developments advertising itself. This renaissance in this period in the history of advertising is known as ongoing advertising true, accurate, more predictable results immediate and measurable.

Customers pay only for results. The interactive nature of the new technology will allow the research to measure results and present these results as a post-evaluation of their participation. Customers then pay for participation based on these evaluations.

It was then that advertising will have achieved brilliance!

Paul Ashby pioneered interactive communication to the advertising and marketing communities twenty-five years ago. Communication problems have been neglected is directed at the explosive growth of advertising in the 60s, 70s and 80s, it is the dissonance cognitive selective retention and selective exposure.

Would you like to discover the incredible results to be achieved with the use of communication interactive? Well these are revealed for FREE at http://effectiveaccountablecommunication.blogspot.com or contact Paul directly on paul.ashby @ yahoo.com

About the Author

So here is a checklist as to what we think you should be doing, on a regular basis, to help you achieve advertising breakthrough:

One: Believe in and develop total customer involvement and responsiveness.

Two: Pursuing and implementing two-way communication utilising existing
Media.

Three: Create a high degree of flexibility by empowering your customers.

Four: Face up to the fact that what went before is over!